Saturday, December 6, 2008

Document Imaging Industry: Selling Through a Stormy Economy

Correspondent Chad Berndtson of ChannelWeb brought home an informative report the other day from the Print & Imaging Summit in Bonita Springs, Florida.

In said report, Berndtson identified the three drivers of document imaging technology adoption for businesses in these trying economic times:

1. Multifunction machines

2. Managed print (and imaging) services

3. Software

Managed print (and imaging) services, in the form of outsourcing to third party vendors, was perhaps the hottest topic of the three, with representatives from Xerox stressing the need for corporations to see document imaging services as a major means of cost-cutting.

Xerox--and other document imaging services providers--advertise immediate cost savings of 10 to 30 percent, but also argue for the overall business process improvement that can come from the right outsourced solution.

In other words, the true efficiency of using document imaging to its fullest potential is to change not only the way your paper works, but the way your people work.

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