Wednesday, July 22, 2009

Microsoft Focusing on Document Imaging as Future Profit Center

Apply may be getting all the great press because of cool consumer electronics gadgets like the iPod and iPhone, but Microsoft continues to plug along satisfying business user needs. One area where Microsoft is focusing, and succeeding, is document imaging.

Microsoft SharePoint
has been the crown jewel of this push into document imaging, establishing itself as the premier (arguably the only) platform for storing scanned documents in a way that allows full file sharing and manipulation. Many innovative document imaging solutions offered by third-party document imaging services use Microsoft SharePoint as a cornerstone technology.

Meanwhile, Microsoft has also pushed into the lower end of the document imaging spectrum, by including more document imaging functions in Microsoft Office.

By using "vertical integration"--i.e., making sure that every step of the document imaging process includes use of a Microsoft product--Microsoft is staking a strong claim to a promising territory.

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